Madeleine McCann Is Still Alive
Madeleine McCann Is Still Alive, The advert, on VoucherDigg.co.uk, used a photo of Madeleine to illustrate deals offered by lowcostholidays.com, without consent
A travel firm has said the use of an image of Madeleine McCann on an independent website to promote its holidays in Portugal is “vile”.
The advert, on VoucherDigg.co.uk, used a photo of Madeleine released by her parents soon after she disappeared.
It was used to illustrate deals offered by lowcostholidays.com.
Clarence Mitchell, a McCann family spokesman, told Sky News that the misuse of the image was “utterly appalling and frankly unforgivable”.
A spokesman for lowcostholidays.com said it had no advertising contract with VoucherDigg and had been trying to get the image removed. VoucherDigg has not commented.
Lowcostholidays described VoucherDigg as a company that “picked up deals and offers via an affiliate network” and said it had “previously featured holidays from lowcostholidays.com as well as many other well-known holiday companies”.
But consent to feature its holidays had not been given, it added.
“We discovered this vile material yesterday and immediately broke all the [web] links to our site and contacted our lawyers.