Where Did The BMW Logo Come From?

Where Did The BMW Logo Come From?, One version of the famous logo’s origin had a BMW spokesperson go on record to say it was bogus. Meaning of 5 famous car logos: Audi to Chevrolet, Car badges are the visual equivalent of jingles, the biggest ones ubiquitous and immediately recognizable. For carmakers, logos are a compact way to communicate to consumers brand values like prestige and dependability. Here, in Part 1 of a series, we look at the origin stories of five famous auto badges.

Audi: The four rings of Audi represent one of the oldest car manufacturers in Germany. The rings symbolize the 1932 merger of four auto manufacturers: Audi, DKW, Horch and Wandererto become Auto Union AG, the second-largest auto manufacturer in Germany at the time. The manufacturers produced vehicles under their own names until 1977, when the manufacturer produced Audis exclusively. The logo saw an update in 2009, with small changes to the font and an enhancement of the 3D aspect of the rings.
BMW: The BMW logo, created in 1917, is perhaps the most famous of all, but its origin is the stuff of myth. According to the company’s journal, the sky blue and white quartered logo, known as the “roundel,” was said to represent the rotating propeller of Bavarian Luftwaffe, a nod to the manufacturer’s role in World War 1 as a military aircraft engine maker. But one BMW spokesperson has gone on record to say this origin is bogus.

Others argue the logo was a way for the company to inject a bit of nationalism into the logo. At the time, the Trademark Act forbade the use of national coats of arms or other symbols. The blue and white are the same as colours on the Bavarian flag, the country where the BMW got its start.